How Did LeBron James Become A Billionaire?

LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association.

He was born on December 30, 1984, in Akron, Ohio, United States.

Nicknamed “King James”, 37-year-old LeBron  is widely considered one of the greatest players of all time and is often compared to Michael Jordan in debates over the greatest basketball player ever.

James has won four NBA championships and four NBA MVP Awards, four NBA Finals MVP Awards, three All-Star MVP Awards, as well as two Olympic gold medals.

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LeBron James
Credit: Getty Images

James has the highest playoff points and second-most career points. He also has the seventh most career assists.

He has been selected NBA All-Star 18 times, to the All-NBA Team a record 18 times, and to the NBA All-Defensive First Team 5 times.

James has competed in ten NBA Finals, the third-most ever, with eight consecutively from 2011 to 2018. James was named to the NBA 75th Anniversary Team in 2021.

How Did LeBron James Become A Billionaire?

LeBron James has become the first player in NBA history to accumulate $1 billion earnings as an active player, as he is now on Forbes’ billionaires list.

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According to Forbes, the Los Angeles Lakers star has “maximized his business,” generating more than $1.2 billion in pretax earnings.

His NBA salary from three different teams during the past 19 years has amounted to $383 million, and James has “raked in upwards of $900 million in income from endorsements and other business ventures,” the magazine said.

In addition to lucrative endorsement deals with Nike (NKE), AT&T (T), PepsiCo (PEP) and Walmart (WMT), Forbes said that the professional basketball player structured his deals to include equity in those brands, giving him a “cut of the upside instead of a quick paycheck.”

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The four-time NBA champion also has investments in fitness startup Tonal, ridesharing company Lyft and eatery upstart Blaze Pizza.

Another lucrative investment for James is TV and movie studio SpringHill Entertainment, which Forbes values at around $300 million. The studio helped produce “Space Jam: A New Legacy,” a movie he starred in that earned $163 million in box office receipts worldwide.