Master KG’s song has hit over 1 billion streams on the app, not counting the number of times users have used the songs in the #Jerusalema challenge.
It is only fair that he and other musicians whose songs have been used on the platform get paid for their hard work.
Master KG was so elated when the song hit over 1 billion streams on the popular app he took to his Twitter account and wrote: “’Jerusalema’’ Has Over A Billion Views On Tik Tok Alone Damm Bro This Song Doesn’t Wanna Stop!!!!! THIS is Freaking Amazing!”
These monies won’t only go to artists but also to songwriters and producers who also played their role in the making of the songs.
These royalties will be paid to registered users, via an association called Composers Authors and Publishers Association (Capasso).
Business guru, Wiseman Ngubo, CEO of (Capasso) announced this wonderful news and it reads:
We are happy to have reached an agreement with TikTok in order to ensure that pan African songwriters are taken care of on the platform. With the increasing spotlight on African music, more African songwriters are poised to reach global superstar status and TikTok will play a major role in showcasing their talents to the world.
Wiseman also gave an insight on how the royalties will be calculated;
Streaming royalty calculations are not based on a fixed rate per stream, rather they are based on what is termed a pro rata share of the available pool. This means, in essence, royalties are determined by one’s market share, as determined by usage, in each period.
This news will be welcomed by Master KG and other artists who feel hard done by companies who exploit them by using their songs for their adverts without paying them any royalties.