Use Radio And TV To Promote GPL Fixtures, Not Only Social Media – Ignatius Osei To Clubs
Ignatius Osei-Fosu, Dreams FC manager, is urging Ghanaian football clubs to promote Ghana Premier League games through the use of traditional media, like radio and television.
He is of the view that the excessive use of social media by giants like Accra Hearts of Oak and Kumasi Asante Kotoko has led to the decline in attendance on match days.
The local league has seen a steady decline in attendance at matches over the years, something which has had a negative financial impact on clubs.
The former Medeama SC manager is of the belief that the use of traditional media will help drive attendance up and lead to the generation of more revenue for clubs.
He said on Kumasi-based LUV Fm that the reach of Facebook and Twitter is most often beyond where the matches are played and does not impact the locals living where the matches will be played.
Osei-Fosu added a match flier of a game at the Kumasi Sports Stadium posted on social media will generate a lot of likes but is not likely to translate into match-day attendance because those who like the post do not live in Kumasi or its surrounding areas.